Instagram Insights. How does it feel by your account? When was the last time you checked your stats? Did you check it btw? Regularly? Yes? Not? Which indicators are the most important? How have you found them valuable?
Relax, no need to answer. At least I can’t hear you from the other side of the monitor (but you can leave the comment below). Anyway, I’ve already decided to tell you about the best Instagram metrics you need to monitor in 2020. Do it regularly to understand your audience and create a vast, effective strategy.
First of all. How often and in which way
Check stats one or two times a month minimum. More than four weeks is too much to analyze effectively and get how your content works (or doesn’t work). You need to operate and react at the right time if you want to develop, of course.
Keep your account under control. Write changes, numbers, graphics in the notebook, or Google Tabs (or anywhere you want). Firstly, it’s useful for you to see development dynamics and analyze anytime. Secondly, you can show these dynamics to your boss, colleagues, or anybody else also anytime.
Second. Control active forms of engagement
Shares, comments, saves, and website clicks – these are the active forms of engagement. Check them attentively to learn which kinds of content and formats are favorites by your audience.
You need to control indicators post by post: average activity of followers per publication, competitor analysis, and hashtags. Routine? Don’t waste your time. iXray service shows you all the stats and analytics for any period. For free. All you need is to log in and connect any account to your cabinet.
Comments are one of the leading indicators of audience interest. We don’t like to spend much time getting info. We roll the feed as fast as we can and sometimes even forget to like a girlfriend (kidding, gosh of course, never forget to save our lives). So, if someone stopped the race for comment, pay attention to this content – it works.
Don’t forget to answer and discuss. This is another way to learn the audience. This audience is your potential customer or client. And everybody knows that more comments make the post more popular in the feed.
It is a perfect metric to get which posts are liked by followers. Another way, what is the reason for saving? Your publication must be useful, fascinating, informative, surprised, or even shocking to make them save. It can also be a beautiful picture or something that inspires or will surely be wanted to share. Many people use Instagram like Pinterest.
Are you going to post another new publication? Prove first if it makes the follower:
Does it meet the requirements? So, this content is value-driven to hit the save button.
This is a simple mathematics: more shares – more viewers of your content. More viewers of your content – more chances to get more followers. More followers – more potential clients of your brand and products.
This data is only within Instagram Insights available. Shares aren’t tracked by any third-party application.
Yes, website clicks are also the metric of account development. But. Don’t hurry to lead the followers to your website. Nobody likes to go somewhere out of Instagram frames. Everybody wants to get info now and here. We even don’t wanna go to the online market to buy something we need – we want to buy right here. Oh, this is too much to champ from source to source.
Moreover, are you not afraid that potential clients will forget to return to your account after coming to your website?
Anyway, you must have a landing page, at least. Introduce all the information about your project and product. Don’t forget to mention sales and post client reviews. Monitor website clicks to see which posts (and stories) are driving the most clicks.
We advise you to make the Facebook page as well. Because again: we love social nets.
Reach is a metric that demonstrates the number of accounts viewed your content. Control your reaches for each post. This way, you can see every moment how different kinds of posts work.
Don’t forget about hashtags: they help to attract a new audience. So, you can also see by reach which hashtags are most active. Check the ranges regularly: in 24-48 hours after posting.
Engagement on reach (ER)
If you take the total engagement (likes, comments, saves) of a post and divide it by the overall reach, it achieved you’ll get the Average engagement rate among unique users (engagement on Reach). This is a critical metric in comparison with the general engagement rate. It’s more accurate.
The general engagement rate is calculated by taking the total number of followers, but engagement on reach one is calculated using only the amount of who were reached (followers or not). For example, the average post achieves an engagement rate of 33.3% but an engagement on reach rate of 41.7%.
To analyze story content, you need to check the completion rate as a metric inside Instagram insights. A high completion rate is an indicator that your stories are exciting and productive.
With iXray you don’t need to make any calculation. The completion rate is formed automatically in our service.
The final story monitoring metric are replies. You can find replies inside your Instagram insights. It’s also available for free and for each story publication by iXray service. This indicator is important for business accounts because getting people off of Stories and inside your inbox is essential to deepening relationships with them. The DM’s chat is the best chance to warm up leads and convert them into customers.
If you are not interested in Instagram sales, DM wouldn’t be essential for you – just in case you like chatting a lot.