Instagram Insights. What’s going on with your account? When was the last time you checked your stats? By the way, did you check it regularly? Yes? Not? Which indicators are the most important? How valuable were they?
Relax, no need to answer. At least I can’t hear you from the other side of the monitor (but you can leave the comment below). Anyway, I’ve already decided to tell you about the best Instagram metrics you need to monitor in 2020. Do it regularly to understand your audience and create a comprehensive and effective strategy.
First. How often and how
Check stats one or two times a month minimum. More than four weeks is too much to analyze effectively and get how your content works (or doesn’t work). You need to react and manage at the right time if you want to develop, of course.
Keep your account under control. Write changes, numbers, graphics in a notebook, or Google Tabs (or anywhere you want). Firstly, it’s useful for you to see the development dynamics and analyze it anytime. Secondly, you can show these dynamics to your boss, colleagues, or anybody else also anytime.
Second. Control active forms of engagement
Shares, comments, saves, and website clicks – these are the active forms of engagement. Check them attentively to learn which kinds of content and formats are favorites among your audience.
You need to control indicators post by post: average activity of followers per publication, competitor analysis, and hashtags. Seems like a boring routine? Don’t waste your time. iXray service shows you all the stats and analytics for any period. For free. All you need is to log in and connect any account to your cabinet.
Comments are one of the leading indicators of the audience interest. We don’t like to spend much time getting into details on your Instagram feed. We scroll down the feed as fast as we can and sometimes even forget to like your girlfriend’s latest post (kidding, gosh of course, never risk a violent death). So, if someone actually stopped to make a comment on your post, pay attention to this content – it works.
Don’t forget to answer and discuss. This is another way to learn the audience. This audience is your potential customer or client. And everybody knows the more comments – the more popularity.
It is a perfect metric to understand which posts are liked by followers. Anyway, why do we save posts? Your publication must be useful, fascinating, informative, surprising, or even shocking to make it worth saving. It can also be a beautiful picture or something that inspires to share.
Are you going to post another new publication? First, make sure if it makes the follower:
Does it meet the requirements? So, this content is worth hitting the save button.
This is simple mathematics: the more shares – the more viewers of your content. The more viewers of your content – the more chances to get more followers. The more followers – the more potential clients of your brand and products.
This data is only available within Instagram Insights. Shares aren’t tracked by any third-party application.
Yes, website clicks are also the metric of account development. It’s the main metric to see customers interest to your product. Monitor website clicks to see which posts (and stories) are driving the most clicks. iXray shows you information about Website clicks for a chosen period.
Reach is a metric that demonstrates the number of accounts which viewed your content. Control your reaches for each post. This way you can truck how different kinds of posts work.
Don’t forget about hashtags: they help to attract new audience. So, you can also see which hashtags are most active. Check the ranges regularly: in 24-48 hours after posting.
Engagement on reach (ER)
If you take the total engagement (likes, comments, saves) of a post and divide it by the overall reach, you’ll get the Average engagement rate among unique users (engagement on Reach). This is a critical metric in comparison with the general engagement rate. It’s more accurate.
The general engagement rate is calculated by taking the total number of followers, but engagement on reach is calculated using only the number of the ones who were reached (followers or not). For example, the average post achieves an engagement rate of 33.3% but an engagement on reach rate of 41.7%.
To analyze story content, you need to check the completion rate as a metric inside Instagram Insights. A high completion rate is an indicator that your stories are exciting and engaging.
With iXray you don’t need to make any calculation. The completion rate is formed automatically in our service.
You can find replies inside your Instagram Insights. It’s also available for free and for each story publication by iXray service. This indicator is important for business accounts because getting people off of Stories and inside your inbox is essential to deepening relationships with them. The DM’s chat is the best chance to warm up leads and convert them into customers.
If you are not interested in Instagram sales, DM wouldn’t be essential for you – just in case you like chatting a lot.