The basic indicators of Instagram stats you can find in “Instagram Insights”. It’s available in the app, but just for business accounts. If you have a personal one and want to view the statistics, you need to change it for a business account.
Regular Instagram statistics contains the data of your audience. Based on these stats, you can conclude how the audience interacts with publications. It seems useful. But “Instagram Insights” shows only statistics of the past week.
Let’s compare the basic Instagram from iXray statistics.
|Indicator||iXRAY statistics||Instagram Insights|
|Usability||all devices access||smartphones only|
|Period||any period||for the last 7-14 days|
|Comparison of periods||yes||no|
|Track of each indicator in dynamics||yes||no|
|Engagement rates of publications (ER, ERR)||counted for each post and for the whole account||no|
|The ability to share stats with advertisers/boss||yes||no|
|Statistics for multiple accounts||available for all connected accounts||requires to switch account|
|Visual presentation of info content||colourful graphics and tables||insufficient|
|Data security||iXRAY operates by the official Instagram API||yes|
|Email reports||weekly account status report||no|
Let’s consider closer the benefits of iXray statistics:
Stats in dynamics
The table shows that iXray statistics not only contain the data but also analyze this data for the selected period. You can track account growth by returning to the period.
Another advantage of the iXray service is the ability to compare the leading indicators of account efficiency of the following month compared to the last one. You can compare for month, year, or any other period.
Instagram Stories consists of 24 hours. There is no guarantee that you have time to view and to analyze stats. In iXray, histories data is saved from the moment of account registration in the service.
In iXray, you can view story stats for a selected period, even if a month or more has passed since publication. It is important because stories are becoming an increasingly popular tool for interacting with the audience.
The convenience of viewing iXray statistics on all types of devices: PC, Android, iPhone. There are impressive color graphics that can be displayed on a large screen monitor. You can add these graphs to the presentation, which your boss or customer will probably appreciate at the next meeting.
iXray statistics are available and useful for all types of devices: PC, Android, iPhone. There are colorful graphics that can be displayed on a large screen monitor. You can add them to the presentation. Your boss or customer will appreciate it at the next meeting.
Online presentation of stats
It is the opportunity to share critical indicators with the customer/advertiser/boss/the world. The “Successful Portfolio” service from iXray is a ready online presentation (click the link).
Forget about the painful hours of screenshots and graphs preparing for reports. There is no need to paste them in the presentation as well. All you need: choose a period and share the Successful Portfolio link.
Efficiency indicators of your account
Instagram Insights has no data on engagement rates (ER, ERR). SMM managers and bloggers have count it by themselves to demonstrate the results of operating efficiency or in the frame of ad posting.
By iXray statistics, all the indicators are calculated automatically. You can view data of each post or the whole account for the selected period. It’s very convenient to focus on these indicators because they reflect how engaging the content is to the audience.
You will always be aware of account changes. That’s because of getting a weekly iXray statistical email. Just click the tick “agree to receive mail” in the subscription settings.
iXray is a service you can trust. We don’t save or request a password of your account and operate by the official Instagram API.
iXray statistics service allows you to analyze data and to track the dynamics of account development. Using the service, you understand what kind of content your audience likes. So, you have a reliable tool for developing and promoting Instagram business accounts.
IXray stats will be useful not only for business account owners but also for professionals: SMM managers and agencies.
To register in the iXray service, follow the link.